A structured 3-tier grievance resolution framework for investors transacting through Sunrise Associates (AMFI Registered Distributor ARN-92388).
AMFI Registration ARN-92388 · Dedicated Grievance Redressal Cell
At Sunrise Associates, we place investor satisfaction and regulatory compliance at the center of our distribution practices. If you have any complaint, operational delay, or grievance regarding your mutual fund folios, KYC processing, SIP registrations, mandate debit setups, or transaction reporting, we provide a structured, transparent 3-level escalation framework.
Investors are encouraged to first register their concern with our internal grievance officer for prompt investigation and resolution:
Principal Officer / Grievance Redressal Desk
Mon – Sat: 10:00 AM – 6:30 PM
Turnaround Timelines:
For scheme-specific administrative disputes (such as folio unit reconciliation, bank account change rejections by AMC, dividend credit discrepancies, or redemption payout timelines), investors can approach the respective AMC Grievance Officer or the primary Registrar & Transfer Agents (RTAs):
If your grievance is not resolved satisfactorily by Sunrise Associates or the respective AMC within 30 days, or if you are dissatisfied with the resolution provided, you may escalate your complaint directly through the official regulatory mechanisms established by SEBI:
SEBI Complaints Redress System (SCORES) is a centralized web-based complaint redress system launched by SEBI. It enables investors to lodge complaints against intermediaries and track real-time resolution status.
Lodge on SEBI SCORES ↗Securities Market Approach for Resolution Through ODR (Online Dispute Resolution) portal offers independent online conciliation and arbitration for resolving securities market disputes under SEBI guidelines.
Open SMART ODR Portal ↗Complaints pertaining to Mutual Fund Distributors can also be forwarded to the Association of Mutual Funds in India (AMFI) at amfiindia.com or emailed to AMFI's distributor surveillance cell.